Company News
Shangpinwu Partners with 3 New European Distributors in Q2 2026
We are pleased to announce that Hong Kong Shangpinwu Trading Co., Ltd. has signed distribution agreements with three new partners across Germany, France, and the Netherlands during the second quarter of 2026. The agreements mark a significant step in our European expansion strategy and bring locally stocked inventory closer to retailers in three of the continent’s most important activewear markets.
Closer to European retail
Under the new agreements, each distributor will maintain regional stock of our core programme — running, yoga, and training essentials — enabling retailers to reorder in days rather than waiting for ocean freight. Our partners were selected not only for their logistics reach but for their experience in technical sportswear: each operates showrooms and sales teams that speak the language of performance fabrics, and each has committed to joint product training with our merchandising team.
“European buyers tell us the same thing: they want Asian manufacturing quality with European delivery speed. These three partnerships are our answer — local stock, local service, and the same factory standards behind every unit.” — Business Development Director, Shangpinwu
What this means for buyers
Retailers in Germany, France, and the Benelux region can now access smaller replenishment quantities, faster lead times, and in-market support for warranty and returns. Private label programmes continue to ship direct from our production base with the usual development support — the distribution network complements, rather than replaces, our OEM/ODM offering.
The road ahead
The Q2 signings follow a record first quarter, in which European orders grew by 28% year on year. Discussions are under way with additional partners in the Nordics and Southern Europe, with announcements expected later this year.
Interested in distribution or wholesale terms for your market? Get in touch with our business development team to discuss territories, stock programmes, and exclusive arrangements.