Events
Shangpinwu Attends ISPO Munich 2026 — Booth B3.412
This November, Shangpinwu returns to ISPO Munich — the world’s leading trade fair for the sports business — for its fourth consecutive year. You will find our team at Booth B3.412, Hall B3, where we will be presenting an exclusive preview of the Autumn/Winter 2026 collection alongside our full OEM/ODM capabilities for activewear brands, retailers, and distributors.
What to expect at Booth B3.412
The centrepiece of this year’s stand is the AW26 preview: insulated running layers, thermal yoga knits, and weather-proof training shells built around recycled and bio-based insulation. Alongside the garments themselves, we are bringing our complete fabric library — more than 300 qualities available for sampling — and a live demonstration of our development workflow, from tech pack to approved sample in as little as 15 working days.
“ISPO is where the European market takes the pulse of our industry. We come to listen as much as to present — the conversations at this booth shape the products we engineer for the following two seasons.” — Jennifer Su, International Sales Director, Shangpinwu
Book a meeting in advance
Fair days move quickly, so we strongly recommend pre-booking a slot with our sales engineers. Meetings can be arranged in English, German, or French, and we are happy to reserve a private table for programme reviews, NDA discussions, or sampling briefs. Distributors exploring exclusive territory arrangements should mention this when booking so the right people are in the room.
Not attending in person?
If Munich is not on your calendar this year, our team will host live video walkthroughs of the AW26 collection during and after the fair, and digital lookbooks will be available from the closing day.
Planning to attend? Request a meeting slot at Booth B3.412 and tell us which categories interest you — we will have samples, swatches, and price lists waiting for you.